Case Study Report

Proposal

I will be doing my marketing case study on the marketing efforts of the now defunct Fyre Festival. Fyre, originally supposed to be a luxury music festival beyond anyones imagination on a exclusive island formerly owned by Pablo Escobar was marketed phenomenally selling millions of dollars worth of tickets and attracting tens of millions of likes and views on social media. Utilizing influencers and the power social media, Fyre went from being an unknown brand, to being the most sought after festival ticket in the world then crumbling upon its leaders fraud. My research will not be focusing on the fraud of the organizers but rather the immense success behind the social media push of the festival and the message that it sent. Going from an unknown small startup business to such a sought after product did not happen without an extremely well planned and executed marketing strategy.